Aman Group, the company behind Aman and Janu, has announced a new ultra-luxury brand called ATMA, built around wellness programming and sport facilities. The first project, ATMA Miami, in Brickell, will combine a hotel, branded residences and a private members club. OKO Group and Oak Row Equities are developing it, and completion is scheduled for 2031.
Novak Djokovic, who has won 24 Grand Slam tennis titles, is ATMA’s global partner and will lead its longevity, nutrition, racquet and wellness programming. The Miami spa and wellness center was designed in exclusive partnership with him.
The role grows out of a multiyear relationship between Djokovic and Aman Group. The company set to operate in both urban and remote settings. ATMA means “the spirit” or “the true self” in Sanskrit.
Aman Group chairman and CEO Vlad Doronin framed the launch as an extension of the company’s 38-year history. “For close to four decades, Aman Group has set the benchmark for exceptional design, privacy, unparalleled service and transformative experiences,” said Doronin. “ATMA builds on that legacy to create a new awakening in hospitality, one that brings together wellness, performance, longevity alongside innovative design and experiential events. Appointing Novak Djokovic as ATMA’s Global Partner, and working together to create a new frontier of wellbeing, is a meaningful evolution of our collaboration. With the introduction of ATMA Miami, as the first expression of the brand’s vision, we will create an extraordinary destination that embodies the energy of the city while pioneering the future of performance living.”
In addition for owners, operators and investors, the way the first project is put together may matter as much as the brand itself. The hotel, the residences and the club are linked rather than separate products. Residence owners get priority nomination to join ATMA Club, an invitation-only, racquet-focused club. They also have exclusive use of a private pool, a fitness center with yoga and personal training studios, thermal spa facilities, a residents’ lounge and a co-working space. Club members will get preferred access to the marina, the spa and wellness center, and restaurant and social spaces.
The facilities do much of the work of defining the concept. The 120,000-square-foot spa and wellness center is set to be one of the largest of its kind in Miami. It will include a racquet club with indoor tennis, padel and other sports courts. Alongside it, a fitness center will offer high-intensity group and private training studios, mobility and conditioning labs, a medical wellness center and recovery spaces. The hotel will also have nutrition-optimized wellness concepts, signature dining venues, bars with live music, and performance and event spaces.
Residences range from one to five-plus bedrooms, with six-bedroom penthouses at the top of the 1,049-foot tower. SHoP Architects designed the building and Studio Paolo Ferrari designed the interiors.
Doronin was recognized as HOTELS Magazine’s 2026 “Hotelier of the World.” Read the cover feature, HERE.
“Throughout my career, I have learned that true performance is built on balance, where training, recovery, nutrition and mental wellbeing work together to support longevity and sustained excellence,” added Djokovic. “I am excited to continue my relationship with Aman Group in my contribution to ATMA, a brand that mirrors my own philosophy so closely. Developing wellness programming and state-of-the-art facilities, with the ambition to inspire people to live with purpose and perform at their best, ATMA Miami will sit at the pinnacle of what performance living can achieve.”
Aman has been busy on the development front. Earlier this month, it announced Amantaru, a resort and limited collection of branded residences on Puerto Rico’s southwest coast. The property will be Aman’s fourth destination in the Caribbean.
