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W Punta Cana taps new GM

W Punta Cana, the first all-inclusive resort in the W Hotels portfolio, has announced the appointment of Alejandro Larrondo as general manager.

Following W Punta Cana’s debut last August, Larrondo will lead the resort into its next phase—aiming to evolve programming and activations and further differentiating the property within the competitive luxury all-inclusive landscape.

“W Punta Cana has already redefined expectations for the all-inclusive category,” said Larrondo. “As we move beyond opening, our focus is on sharpening execution across every touchpoint—elevating service, deepening guest engagement, and delivering the bold, design-led experiences that define W Hotels.”

Larrondo brings extensive experience in luxury and lifestyle hospitality across both Caribbean and Latin American markets. Most recently, he served as general manager of Hilton Cancun Mar Caribe. His tenure with Marriott International includes leadership roles as multi-property general manager overseeing Marriott and Courtyard Santiago, Chile, and four years as general manager of JW Marriott Santo Domingo.

“Alejandro’s appointment reflects a natural evolution for the resort as it builds on a strong foundation,” said Gastón Gonzalez, regional VP, Marriott International, Caribbean & Mexico. “His focus on performance excellence, talent development, and elevated guest experiences will be pivotal in further positioning W Punta Cana within the luxury all-inclusive segment”.

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