Generator announced the acquisition of Novotel London Greenwich and a hotel management agreement with Covivio to convert an office building in Paris’s 13th arrondissement. The properties mark Generator’s second locations in both European capitals and the first step in plans to double its global portfolio by 2031.
The four-star Greenwich hotel will become Generator London Greenwich, while the Paris office building will be converted into Generator Paris Place d’Italie.
Generator London Greenwich is located near the UNESCO-listed Maritime Greenwich, the Cutty Sark and the Royal Observatory. The O2, ExCeL London and central London are nearby. The property will transition to Generator London Greenwich in January 2027 ahead of a phased renovation beginning in spring 2027. It will offer a mix of private and shared accommodation along with design-led communal spaces and F&B concepts.
Generator Paris Place d’Italie is located in the 13th arrondissement near Place d’Italie, Tolbiac and Maison Blanche metro stations on Lines 7 and 14. The agreement includes provisions for Generator to operate the hospitality offering, including a hybrid accommodation model with private and shared rooms, a restaurant-bar concept and more than 3,200 square feet of social spaces connected to an external courtyard and landscaped patio. The location is near the CitĂ© Internationale Universitaire de Paris and several higher-education institutions as well as the Paris Catacombs, the PanthĂ©on, Notre Dame and the National Museum of Natural History.
Generator won the hotel management agreement following a tender process launched in early 2025. Covivio cited Generator’s track record of unlocking value in complex urban assets and outperforming traditional hotel models as a reason for the win.
“The announcement of our second properties in London and Paris marks the start of an ambitious new phase of growth for Generator,” said Xavier Mufraggi, Generator’s recently appointed CEO. “Both cities are some of the world’s most visited and influential destinations, allowing us the opportunity to strengthen our presence in these key global markets while bringing the Generator experience to a new part of the capitals. Our ambition is to double Generator’s portfolio by 2031 through a flexible mix of acquisitions and management agreements, alongside hotel conversions and the adaptive reuse of existing buildings. Generator London Greenwich and Generator Paris Place d’Italie are the first step in delivering that ambition, with further growth already firmly on the agenda.”