G6 Hospitality has signed a development agreement with Natson Hotel Group to open 18 Studio 6 Plus properties across the U.S., the companies announced Monday.
G6 Hospitality launched Studio 6 Plus in April at its franchisee convention in CancĂșn, Mexico, anchored by the brand promise of “Live, Where You Stay.” The new-construction brand targets extended-stay guests seeking clean, safe and comfortable accommodations with full kitchens, with RevPAR targets of $60 to $70 in most markets.
The deal covers properties in Georgia, Tennessee, Alabama, South Carolina, North Carolina, Florida and other markets where extended-stay demand is rising. Development is set to begin this month, with the first properties opening in early 2027.
Studio 6 Plus, unveiled at G6 Hospitality’s Annual Franchisee Convention in CancĂșn in April before more than 1,500 franchisees and partners, targets the upper-economy extended-stay segment. Properties will feature 60 to 80 rooms with interior corridors, full kitchens with full-size refrigerators, expanded storage, commercial-grade laundry facilities and a three-click automated check-in system, with target average daily rates of $80 to $90.
Natson Hotel Group owns and operates more than 100 properties across Hilton, Marriott, IHG, G6, Wyndham and other brands. The company currently operates more than 75 properties with G6 Hospitality under the Motel 6 and Studio 6 flags across Florida, Georgia, Massachusetts, North Carolina, South Carolina, Texas and Virginia.
“Sam Patel embodies the entrepreneurial spirit that drives our franchise network,” said Ankit Tandon, vice chairman of G6 Hospitality. “His commitment to Studio 6 Plus demonstrates franchisee confidence in this brand’s market positioning and growth potential. Natson’s track record of operational excellence makes them an ideal partner for scaling this concept.”
“The Natson Hotel Group has been a valued partner for G6 over the years,” said Sonal Sinha, CEO of G6 Hospitality. “This agreement marks an important step as we expand Studio 6. Plus, a brand designed for guests who are staying longer and looking for comfort, consistency, and a more seamless extended-stay experience. Together, we are focused on growing in markets where extended-stay demand continues to rise.”
“I’ve been part of the G6 family for many years and my journey from owning and managing a single property to operating over 70 hotels is a testament to the opportunities G6 provides its franchisees. Studio 6 Plus fills a real gap in the extended-stay market. The interior corridor format, enhanced security and franchise economics give us the tools to serve guests better while building sustainable business performance,” said Sam Patel, CEO of Natson Hotel Group. “Patel added that new ownership is focused on improving bottom-line performance for franchisees and has been engaged at an increased level.”
The extended-stay and select-service sector recorded RevPAR of $78 in 2024 â 14% above 2019 levels â with demand rising 232,000 room nights year over year. Major hotel brands have grown extended-stay portfolios by more than 50% over the past decade, expanding at 7.1% annually compared with 3.2% for the broader U.S. hotel market.