G6 Hospitality, which operates the Motel 6 and Studio 6 brands, launched a new extended-stay brand in the upper-economy segment called Studio 6 Plus at its franchisee convention in Cancun, Mexico.
Anchored by the brand promise of “Live, Where You Stay,” Studio 6 Plus is a new-construction brand with properties expected to achieve rates of $75–$90 in most markets, G6 said, with RevPAR targets around $60-$70. The brand targets extended-stay guests seeking clean, safe, comfortable accommodations with full kitchens.
“Studio 6 Plus reflects how extended stays today are no longer just about having a place to sleep, they are about having a place to live. Across industries, we are seeing more people spend weeks and months on the move, and what they are looking for is a space that feels familiar, functional, and secure. We have been very intentional about creating an experience that feels less like a stay and more like a home, while continuing to build on the strong foundation of our existing brands and the trust they have earned over time,” said Ankit Tandon, vice chairman of G6 Hospitality.
“Studio 6 is a name travelers know and trust, but we recognized an opportunity to evolve that legacy for today’s extended-stay guest. Studio 6 Plus keeps everything guests love about the brand—affordability, reliability, and comfort—while adding the security, space, and home-like features that matter most to people living with us for weeks or months at a time,” said Sonal Sinha, CEO of G6 Hospitality.
G6 did not yet announce upcoming projects or locations for the brand.
New brands have been crowding into the extended-stay space based on a segment that has shown the ability to perform in both down and up cycles. These include LivSmart Studios by Hilton, Echo Suites Extended Stay by Wyndham, StudioRes by Marriott and WoodSpring Suites.
G6 said that Studio 6 Plus addresses a gap in the extended-stay market by offering interior corridors—a feature that provides enhanced privacy and a safer, more residential feel. For solo travelers, women and families, interior-access properties deliver the quiet, protected experience many guests prefer when staying for a week or longer. Properties will typically feature 60–150 rooms with amenities including full kitchens with full-size refrigerators, stoves, and microwaves, generous storage and closet space, additional power outlets at bedside for charging multiple devices and commercial-grade guest laundry facilities that act to generate ancillary revenue for owners.
The brand targets skilled tradespeople, traveling nurses, technicians, and workers supporting construction, automotive manufacturing, semiconductor plants and energy projects—professionals who need extended-stay accommodations that feel safe, functional, and genuinely livable during project-based work assignments, relocations, and life transitions.
Design elements are engineered for easier maintenance and longer asset lifecycle, while streamlined cleaning protocols reduce labor time and costs, supporting franchisee profitability alongside guest satisfaction.
Studio 6 Plus will offer a three-click automated check-in system that handles traditional front-desk transactions digitally. Properties will employ “hospitality ambassadors” who welcome guests and provide personalized service.
G6 Hospitality noted that Studio 6 Plus will charge franchisees only for business the brand directly generates—not for bookings coming through third-party OTA channels.