YOTEL has unveiled plans of introducing its aparthotel brand YOTELPAD in Europe with the opening of YOTELPAD London Stratford in Q4 2023.
YOTEL announced plans for the hotel following a long-term management agreement with owner Silver Mascot Ltd.
Located in Stratford, the new-build YOTELPAD London Stratford will feature 62 rooms, a 24-hour “Mission Control” (YOTEL’s take on a traditional reception), storage space, laundry facilities and a Grab & Go. A dining venue and retail space are expected to open next year.
Offering flexible accommodation options, the hotel can be booked for one-night to monthly stays and will range in size and layout to offer maximum flexibility.
This will mark YOTEL’s seventh property in the U.K. and the third in London, joining YOTEL London City and YOTEL London Shoreditch.
Currently, all other YOTELPAD properties are located in the U.S. With YOTEL focusing on global growth, the expansion of YOTELPAD into new and existing territories is a significant part of the brand’s aim of achieving 50 hotels by 2025.
“We’re excited to be opening our first YOTELPAD property outside of the U.S. this year, and to be bringing the product to the U.K. and European market for the first time. With increased demand for flexible stays that offer more space to live, work and play, whatever the length of stay, whether one night, one week or one year, we’re confident that YOTELPAD is the answer for travelers globally. Committed to expanding our footprint to meet demand worldwide, YOTELPAD will be a key driver in achieving our ambitious growth targets,” said Rohan Thakkar, chief development officer, YOTEL.
The YOTELPAD brand was launched in 2018 to challenge the traditional aparthotel market. Catering to changes in consumer lifestyles and work habits, YOTELPAD emphasizes smart design and technology-driven modern studios — referred to as PADs — which feature multi-functional work/live/sleep areas, bathrooms offering YOTEL partner Urban Jungle products and fully-equipped kitchenettes.
London-based YOTEL was created by YO! founder Simon Woodroffe OBE. Inspired by the experience of traveling first-class, the brand takes the essential elements of luxury hotels into smaller, smart spaces. YOTEL currently has seven airport hotels in London, Amsterdam, Paris, Istanbul and Singapore; and five city-center hotels in New York, Boston, Washington D.C., San Francisco and Singapore.
The company’s major shareholders include the Al-Bahar Group, Starwood Capital Group, United Investment Portugal and Kuwait Real Estate Company.