Wynn, Pinnacle in strategic marketing alliance

LAS VEGAS Wynn Resorts and Pinnacle Entertainment Inc. have announced a strategic alliance to allow Pinnacle customers to use rewards points at Wynn’s Las Vegas hotels.

Pinnacle, which does not have a Las Vegas property despite being based there, will use the alliance with Wynn as a central feature in relaunching its Mychoice loyalty program. Mychoice members will be able to redeem points for stays at Wynn Las Vegas and Encore Las Vegas.

“This exclusive partnership represents a unique opportunity to provide our guests with the best that Las Vegas has to offer,” says Pinnacle President and CEO Anthony Sanfilippo. “Among the many exceptional new rewards we will unveil on April 4 is the opportunity for our Mychoice members to experience two of the most luxurious resorts in America’s most exciting gaming destination.”

For Wynn, the alliance provides another source of high-rolling guests. “Pinnacle Entertainment is a natural strategic marketing partner for us, given the company’s commitment to exceptional guest service and its network of casinos in prominent gaming markets,” says Wynn Las Vegas President Marilyn Spiegel. “We look forward to welcoming Pinnacle’s very best customers and giving them an experience here in Las Vegas that is unmatched anywhere else in the world.”