Wyndham Hotel Group announced on Monday its first national U.S. umbrella advertising campaign aimed at building consumer awareness of its brands and loyalty program.
The campaign, developed by MMGY and voiced by actor John Goodman, launches on May 12 with national broadcast spots and will air during major primetime programs and anticipated premieres, specials and finales, including “The Voice,” “The Bachelorette” and “Dancing with the Stars.” The television spots will run through September 21 and will air on national networks and cable channels including ESPN, TBS and USA. Media planning for the campaign was coordinated by Mediacom and the media mix includes digital and social advertising.
“For our first national umbrella marketing campaign, we sought to build upon the strong foundations that each of our unique brands has developed and demonstrate that while each stands distinctly on its own, they are all the more powerful and rewarding to consumers when they come together under a loyalty program with a great variety of vacation options,” said Geoff Ballotti, president and CEO, Wyndham Hotel Group. “This campaign is an extension of our continued efforts to make researching, booking and earning Wyndham Rewards points as effortless and rewarding as possible. As our brands appeal to all consumer segments, it was important to include them all in such an expansive promotion that will air throughout the busy summer season.”