Wyndham Hotels & Resorts has reached a significant milestone in one of its key international markets, with more than 100 hotels now open across Mexico. Over the past five years, the company has nearly doubled its footprint in the country, establishing a presence in more than 50 cities across 15 brands.
Mexico plays a central role in Wyndham’s international strategy. The company’s international portfolio carries an average FeePAR premium of approximately 20% compared to its existing international system. In 2025, Mexico welcomed roughly 47.8 million arrivals, generating nearly $35 billion USD in foreign exchange revenue, both up strongly year over year. The country has set a goal of becoming one of the world’s top five most-visited destinations by 2030, targeting double-digit growth in international arrivals over the next five years.
“Mexico continues to be an important market for Wyndham and our brands continue delivering the performance owners and strategic partners rely on,” said Gustavo Viescas, President of Latin America & the Caribbean, Wyndham Hotels & Resorts. “That momentum is opening doors for us to grow in high-potential locations across the country. As we add new hotels, we’re staying focused on delivering exceptional guest experiences and supporting both Mexico’s iconic and quickly emerging destinations.”
Wyndham’s expansion in Mexico spans midscale, upper-midscale, soft-brand independent, all-inclusive and upper-upscale resort segments. The 2021 introduction of the Wyndham Alltra brand has helped meet rising guest demand for accessible, branded all-inclusive experiences.
Key operating partners have driven much of the company’s nationwide growth. Alzen contributes more than 1,300 rooms; Bel Air more than 700 rooms; with Optima, Grupo Hola, FibraHotel and Fibra Inn each playing a role in strengthening Wyndham’s presence across primary and secondary urban destinations.
Multi-hotel partnerships have further extended the company’s reach. Grupo MX Hotels has incorporated more than 800 rooms from 15 hotels into Trademark Collection by Wyndham. Decameron All-Inclusive Hotels & Resorts signed a deal in 2023, bringing more than 2,600 rooms across nine all-inclusive resorts throughout Latin America, including three Mexico locations.
“Mexico remains one of our most active development markets,” said Maria Carolina Pinheiro, VP of Latin America & the Caribbean, Wyndham Hotels & Resorts. “Owners value the strength of our brands, the reach of our commercial engine, and the hands-on support of our teams. As long-term interest continues growing in both established and emerging destinations, we’re continuing to expand alongside owners and partners who recognize Wyndham as the right fit for their next chapter.”
Wyndham’s expansion is supported by what the company calls the Wyndham Advantage, a combination of marketing, distribution, and technology resources that includes more than $425 million in technology investments since 2018 and access to a global Wyndham Rewards membership base of more than 122 million enrolled members.