White Lodging is breaking ground this month on a new Autograph Collection hotel in the South End neighborhood of Charlotte, N.C. When it opens, projected in 2028, it will be the company’s fifth Autograph property in its portfolio of more than 60 hotels.
The 295-room hotel will include nearly 10,000 square feet of meeting space and a ground-floor restaurant. A fifth-floor open-air pool deck will feature a public steam sauna and cold- and hot-plunge pools along with wellness programming and a spa. The deck will also include a restaurant and bar accessible by a dedicated ground-floor elevator.
The project team includes Brasfield & Gorrie as general contractor, Abeyta Architecture Studio and Corgan Architects as architects and Looney & Associates as interior designer. The hotel will operate under the Autograph Collection brand by Marriott.
“Charlotte’s South End represents exactly the kind of vibrant, experience-driven neighborhood where an Autograph Collection hotel can truly thrive,” said Conner White, vice chairman and chief investment officer of White Lodging. “Our investment here will reflect the same commitment to quality and community that has defined our work in uptown Charlotte with the J.W. Marriott.”
White Lodging previously developed the JW Marriott Charlotte in Uptown along with its restaurant concepts Dean’s Italian Steakhouse, Caroline’s Oyster Bar and Aura Rooftop. South End currently has only one select-service hotel despite its growth into a mixed-use neighborhood with a rising base of technology and creative-sector tenants.
“The South End market has matured to a point where a project of this caliber is not only viable but essential,” White added. “We see tremendous opportunity to serve guests with a property that is deeply connected to the neighborhood’s energy and identity.”