Westin ramps up guest well-being initiatives

As part of its year-long Westin Well-Being Movement, Westin Hotels & Resorts on Tuesday announced two new nutrition-focused partnerships — with SuperChefs and The Juicery — and the newest member of the brand’s Well-Being Council, dietician Ashley Koff.

Westin teamed with SuperChefs — a group of doctors, dentists, dieticians, chefs and other experts dedicated to educating kids on eating smart — to create The Westin Eat Well Menu for Kids. The menu, which has rolled out to Westin properties worldwide, includes eight signature dishes created and tested by kids such as Build Your Own Fruit Crepes and Build Your Own Salmon Niçoise Salad. The initiative includes a colorful menu placemat with games like word scrambles and educational tidbits on what makes certain foods “super.”

Westin and The Juicery worked with a leading nutritionist to develop an assortment of juices and smoothies designed to enhance guests’ well being and provide fuel for the day. Westin Fresh by The Juicery juices and smoothies are designed to nourish the body and mind with ingredients including beetroot, açai, kale, pomegranate, mint, spinach and blueberries. The new menu will be featured at all Westin hotels worldwide by early 2015.

Westin has also appointed its next expert to the Westin Well-Being Council. Leading the charge of providing insightful and informational content surrounding the brand’s “Eat Well” pillar is internationally known dietician Ashley Koff. She joins Council members Andy Puddicombe, Headspace co-founder and mediation expert, and media mogul Arianna Huffington in guiding and inspiring new initiatives as well as leveraging proprietary research to inform and introduce new programs throughout the year.