Starwood Hotels & Resorts Worldwide announced on Tuesday the global rollout of Tangent, a new workspace concept for its Westin Hotels & Resorts brand, across 40 hotels worldwide this year.
Previously known as Project Hive, Tangent is currently available at The Westin Boston Waterfront, The Westin Arlington Gateway, located in Arlington, Virginia, and made its debut at The Westin Grand Munich this month. Starwood Hotels & Resorts Worldwide, Stamford, Connecticut, said by the end of the year it will be featured at The Westin Resort Nusa Dua, Bali and The Westin Copley Place, Boston, among other hotels.
“In our efforts to meet the needs of today’s mobile traveler, we are changing the way we do business to better customize the guest experience. While a hotel room or lobby is a place where you can do work, Tangent was specifically designed as a smart room and personalized work space that enhances productivity and can be booked on demand,” said Brian Povinelli, global brand leader for Westin Hotels.
The brand’s signature new workspace features:
- media:scape by Steelcase technology that offers an interactive space for participants to access and share digital information and video conferencing is also available at a four-person seated workspace
- Televisions, printers, sound systems, Xbox 360 for games or DVDs
- Floor-to-ceiling white boards and fully stocked office supplies
- Wired and wireless internet for no additional fee and flexible outlets are also located throughout the space
- Privacy for groups of up to four to conduct small group meetings or hold calls and teleconferences
The Westin brand’s design team worked to create a space with a small footprint of 260 sq ft (24 sq m) or less that embraces the trend of “co-working,” where flexible, temporary, collaborative workspaces are imperative for high-performance work.
The design team also used the Westin brand’s inspiration from nature to create the color palate for the space and a large-scale wall mural. The inspiration for the mural was derived from Fibonacci sequences, which is a sequence of numbers that generate patterns found in nature, like the spiral of a shell. The color palette was also inspired by colors found in minerals and crystals to create a neutral base of grey, with accents of amber, emerald and sapphire blue.