Westin Hotels scores shoe deal with New Balance

WHITE PLAINS, NEW YORK New Balance and Westin Hotels & Resorts have forged an exclusive, worldwide partnership to help hotel guests exercise on the road by providing New Balance footwear, apparel and fitness program content.

The complimentary program, which recently launched at 10 Westin properties across the globe, will begin rolling out brand-wide in 2011. “Keeping guests’ fitness goals in mind, we’ve partnered with New Balance to provide yet another option to help travelers stay well on-the-road,” says Nancy London, vice president of Westin Hotels & Resorts. “Guests simply need to show up ready for a great workout. We provide the rest.”

Guests of the 10 Westin pilot properties have access to New Balance shoes, apparel and accessories through a product loan program. During their stay, guests can borrow running shoes with brand-new disposable insoles for each use, as well as a variety of men’s and women’s apparel including shorts, shirts and socks for men and shorts, capri pants, shirts, sports bras and socks for women. 

Westin guests will also benefit from travel-specific fitness content and added-value experiences provided by New Balance. New Balance fitness ambassador and exercise TV celebrity trainer Holly Perkins will develop exclusive in-room fitness and equipment-free content that includes stretching and strengthening workouts, cardio and yoga. The program includes “Wellness in Travel” tips on nutrition and creative ways to combat jet lag and promote healthy living.

New Balance is working with individual Westin properties to enhance its current three- and five-mile local area running maps. Participating properties will provide guests traveling to a city for a major athletic event, such as a marathon, with wellness amenities, including turndown gifts with “performance/fuel” goodies for the race and “good luck” wake-up calls.

“Convenient access to the proper athletic equipment and programming is vital to the traveler who wants to stay healthy and fit while they’re away from home,” says Hilary Keates, director of global marketing and brand management for New Balance. “New Balance is excited to partner with Westin to provide their health and fitness-minded guests with footwear, apparel, accessories and programming for an overall enhanced experience. As leaders in our respective categories with like-minded consumers, this alliance made perfect sense.”

The 10 participating pilot hotels are: The Westin Boston Waterfront; The Westin Michigan Avenue, Chicago; The Westin San Francisco Airport; The Westin Maui; The Westin Santa Fe, New Mexico; The Westin Jersey City, New Jersey; The Westin Beijing Chaoyang; The Westin Tokyo; The Westin Valencia, California; and The Westin Grand Berlin.

Additional details are also available on a cobranded website, developed