Westin Hotels brand makes debut in South America

LIMA Starwood Hotels & Resorts Worldwide has opened the first Westin hotel in South America, The Westin Lima Hotel & Convention Center.

Located in the heart of San Isidro, the financial and shopping hub of Lima, The Westin Lima Hotel & Convention Center features 301 guestrooms and the largest meeting and convention facilities in Peru.

“We are delighted to make our landmark entry in South America, where we expect to aggressively grow the Westin brand over the next decade,” says Brian Povinelli, global brand leader for Westin Hotels & Resorts. “The Westin Lima Hotel & Convention Center is a superb representation of the Westin brand. Our distinctive positioning resonates well with international travelers and we are excited to bring the Westin experience to another new market.”

The debut of Westin in Peru comes on the heels of the brand’s recent entry in Costa Rica, with the opening of its first all-inclusive resort, The Westin Resort & Spa, Playa Conchal. Westin is also poised to make its debut in Panama with the upcoming openings of The Playa Bonita followed by The Westin Panama, and will increase its presence in Mexico with the September opening of The Westin Guadalajara.

“Starwood’s growth leader in Latin America is Westin Hotels, which is set to double its portfolio in the region by 2012,” says Osvaldo Librizzi, president of Starwood Hotels & Resorts Latin America. “Fueled by the success of Westin, we are experiencing strong demand from owners and developers for all of our world-class brands across Latin America, strengthening Starwood’s position as the largest 4- and 5-star hotel operator in the region.”

The Westin Lima Hotel & Convention Center is opening under a franchise agreement between Grupo Libertador and Starwood. The two companies previously partnered to open two Luxury Collection properties: Hotel Paracas Resort in 2009 and Tambo del Inka Resort & Spa in 2010, located in Valle Sagrado, near Machu Picchu.

The Westin Lima Hotel & Convention Center boasts more than 28,000 sq. ft. of events space, including 10 meeting rooms and a grand ballroom. Additional facilities include a three meal restaurant and a fine dining restaurant headed by Chef Rafael Piqueras. The hotel also features In Site Bar, a lobby lounge and an additional lounge on the 29th floor. Designed by Miami-based Arquitectonica and New York designer Tony Chi, The Westin Lima Hotel & Convention is a notable addition to the Lima skyline.

“We’re delighted to celebrate the grand opening of this world-class hotel which now stands as an iconic landmark in this city,” says Jorge Melero CEO of Grupo Libertador.

Starwood now has nine Westins in Latin America, six in Mexico, one in Guatemala and one in Costa Rica. Overall, Starwood now has 65 hotels and resorts in 13 countries in Latin America.