Wealthy Chinese picking hotels by location, brand

New data from Hurun Report shows that China’s wealthy primarily choose hotels by location, brand awareness and service.

According to the Hurun Report Chinese Luxury Consumer Survey 2013, Shangri-La Hotels and Resorts is the preferred brand of high net worth Chinese individuals, followed by Hilton Hotels & Resorts, The Peninsula Hotels, Sheraton & Resorts, Grand Hyatt Hotels, The Ritz-Carlton Hotel Co., Park Hyatt, Mandarin Oriental Hotel Group, Four Seasons Hotels and Resorts and Marriott Hotels.

In terms of where they are traveling, the survey found that domestically the most popular destinations for wealthy Chinese are:

  1. Sanya
  2. Hong Kong
  3. Yunnan
  4. Tibet
  5. Hangzhou
  6. Xinjiang
  7. Macau
  8. Xiamen
  9. Sichuan
  10. Qingdao

The most popular international destinations for wealthy Chinese are:

  1. France
  2. U.S.
  3. Singapore
  4. Switzerland
  5. U.K.
  6. Italy
  7. Australia
  8. Dubai, United Arab Emirates
  9. Germany
  10. Maldives
  11. Japan
  12. Canada
  13. Korea
  14. Thailand
  15. New Zealand

Huron Report and ILTM data shows that these travelers are primarily booking through domestic travel agencies and local business partners and that China’s wealthy are spending 7.5 days a month traveling, primarily for business while 38% of those survey are dedicating between 10 to 20 days a year for leisure travel.

A full copy of The Chinese Luxury Traveler (2013) can be accessed on Hurun Report’s website.