W New York – Union Square has announced the appointment of Pascha Bhatti as its new general manager. With over 17 years of international hospitality experience and a strong foundation across the Marriott luxury brands, including W Hotels and The Ritz-Carlton, Pascha brings extensive expertise in hotel concept development and brand positioning to the newly transformed property.
Before joining W New York – Union Square, Pascha served as the hotel manager of Hotel Arts Barcelona, where he oversaw a multi-year renovation and repositioning project. Throughout his career, Pascha has held multiple leadership roles across food & beverage, operations and executive management within globally recognized luxury hotels. He has played a key role in nine luxury hotel openings and transitions across W Hotels, The Ritz-Carlton, The Ritz-Carlton Reserve, St. Regis Hotels & Resorts and the EDITION Hotels portfolio.
“It’s an honor to join W New York – Union Square, an iconic New York landmark that stands as a defining expression of the W Hotels brand. This hotel embodies the vibrant culture and rich history of not only the Union Square neighborhood, but the city as a whole, and I’m thrilled to step into this role and usher the hotel into its next era and continue showing guests the best of New York,” said Pascha.