Vignette Collection, IHG Hotels & Resorts’ luxury collection brand, continues to grow across Greater China. The brand welcomed new hotels in Chengdu, Chongqing, Shanghai, Beidaihe, Qiandao Lake and Sanya this year, alongside the recent addition of The Hari Hong Kong, Vignette Collection.
“Luxury travellers today are increasingly looking for personalized experiences that reflect their interests and leave a lasting impression,” said Rita Jiang, chief commercial & marketing officer of Greater China, IHG Hotels & Resorts. “We believe every hotel has its own character, and every destination has a story worth discovering. Vignette Collection celebrates the individuality of its hotels and their connections to local culture, lifestyles and communities, offering guests experiences that go beyond the stay. As the collection grows, we hope to inspire more guests to explore and collect stories of their own.”
The brand is built around three hallmarks: One-of-a-Kind Stays, Memorable Rituals and A Means for Good.
One-of-a-Kind Stays
Each hotel keeps its own identity, style and story. TFT Chongqing, Vignette Collection draws on Chongqing’s identity as the “Bridge City” and its setting above the confluence of two rivers. Bridge-inspired details appear in its interiors, room keys, themed afternoon tea and story cards.
THE ONE Shanghai Downtown, Vignette Collection reflects Shanghai’s Art Deco heritage in its architecture and interiors. A collaboration with a local art centre invites guests to explore the city’s creative scene.
Memorable Rituals
Each hotel offers signature moments tied to its surroundings. At Shanghai Snow World Hotel, Vignette Collection, located within the Shanghai L+SNOW Indoor Skiing Theme Resort, a bell marks the start of an après-ski gathering with specially crafted drinks beside an electric fireplace. The hotel also offers introductory sessions for first-time skiers.
Resea Hotel Beidaihe, Vignette Collection offers a sunrise ritual that invites guests to watch the first light over the sea. Palm Springs Hotel Chengdu, Vignette Collection offers experiences inspired by Shu embroidery and fragrance-making.
A Means for Good
Hotels in the collection support local communities and environmental initiatives. The Hari Hong Kong, Vignette Collection, in Wan Chai, runs The Hari Art Prize, which provides a platform for emerging Hong Kong-based artists.
WM Hotel Hong Kong, Vignette Collection, in Sai Kung, partnered with a local non-profit international school to organise a beach clean-up at Sha Ha Beach. The event aimed to raise awareness of marine conservation and encourage community participation.
The Azure Ningbo, Vignette Collection turns coffee grounds and food waste into compost for its plants and gardens.
