Verticon Strategy has launched as a new consulting practice aiming to help new and existing hospitality suppliers navigate the industry’s complex ecosystem of brands, owners, operators and procurement partners.
Hospitality suppliers with innovative products often struggle to scale, not because of quality, but because of the industry’s intricate web of brand standards, procurement rules, ownership groups and distribution partners.
To solve these problems, hospitality industry veteran David Weinstein created Verticon Strategy to help suppliers enter and expand in hospitality by providing a clear roadmap for positioning, stakeholder alignment and go-to-market planning.
“Too many vendors bring energy and great products but no clear map of the ecosystem,” said Weinstein. “That’s how deals die. Verticon Strategy provides the roadmap to align stakeholders, secure adoption, and create sustainable growth.”
With more than 15 years of hospitality experience, Weinstein has guided suppliers including Bang & Olufsen, Harman International (JBL & Harman Kardon), Kube Systems and Ramler International, helping them secure brand approvals, forge global distribution deals and scale into thousands of hotel rooms worldwide.
“Hospitality suppliers often underestimate the complexity of brand standards and distribution. Dave has a proven ability to simplify that path and accelerate scale,” said Garry Ramler, CEO of Ramler International.
With the 2026 budget season already underway, Weinstein emphasized the urgency to avoid waiting until Q1 to figure out the hospitality approach. “Now is the time to align stakeholders and lock in positioning for the year ahead,” he added.