US RevPAR up 4.3% in July: STR

The U.S. hotel industry’s occupancy rose 0.5% to 70%, its ADR was up 3.8% to US$107.44 and its RevPAR increased 4.3% to US$75.25, according to new data from STR.

Demand during July increased 1% with 105,964,171 rooms sold, breaking the July 2011 record of 104,957,596 rooms sold.

“The industry sold more rooms in the month of July than in any other single month since STR began tracking industry performance in 1987,” said STR’s COO Brad Garner. “Record levels of demand will continue to stimulate ADR growth, particularly as group rooms sold firms in the historically heavy convention months of September, October and November. Discount-conditioned consumers will continue to experience a shift to a seller’s market with magnitude likely accelerating in 2013.”

Among the top 25 markets, New Orleans rose 10.6% in occupancy to 68%, reporting the largest increase in that metric. Oahu Island, Hawaii, followed with a 10.3% occupancy increase to 91.8%. Phoenix, Arizona, fell 3% in occupancy to 46.5%, posting the largest decrease in that metric.

Four markets experienced double-digit ADR increases: Oahu Island, up 15.8% to US$195.12, San Francisco, up 11.9% to US$176.52, New Orleans, up 11% to US$117.23 and Boston, up 10.8% to US$160.75. Phoenix ended the month with the largest ADR decrease, falling 1.3% to US$76.50.

Three markets achieved RevPAR increases of more than 15%: Oahu Island, up 27.7% to US$179.20, New Orleans, up 22.8% to US$79.72 and Houston, up 16% to US$56.63). Phoenix fell 4.3% in RevPAR to US$35.60, reporting the largest decrease in that metric.