The Hoxton, owned by London-based Ennismore and in a joint venture with Paris-based Accor, plans to add five more European properties to its portfolio, with hotels set to open in Barcelona, Berlin, Brussels, Shepherd’s Bush in London, and Vienna over the course of 2022 and 2023. The Hoxton in Rome opened earlier this month.
As part of the expansion, Working From_, The Hoxton’s coworking brand, will also open its first mainland Europe location, bringing a new co-working offering to Brussels.
Community has never felt more important, and we look forward to sharing Hoxton with more people in some of our favorite cities in Europe,” said Founder and CEO Sharan Pasricha. “Our exciting plans for the next few years reflect our optimism for the bounce back of travel and commitment to the industry we love. We can’t wait to expand our portfolio and open our doors in these great cities, ready for when city breaks and international travel is back and thriving.”
Here is a roundup of the planned openings in Europe, all from Ennismore Design Studio:
The Hoxton, Barcelona, opening spring 2022, will have 240 rooms, including the new “Homey” category with larger rooms, a lounge space and kitchenette. The hotel will have a shaded rooftop taqueria and pool, as well as an events space in the basement that will host local cultural programming.
The Hoxton, Berlin, opening summer 2022, will be a repositioning of a former hotel located in Charlottenburg in West Berlin. It will have 239 rooms in varying sizes; an open lobby, bar and restaurant; and The Apartment meeting and events space.
The Hoxton, Brussels, opening summer 2022, will occupy a brutalist-style tower building and the former European headquarters of IBM. It will have 198 ‘70s-inspired rooms; a lofty double height lobby, bar and restaurant; a rooftop bar/terrace; and The Apartment meeting and events space. The building will also be home to Working From_, The Hoxton’s coworking brand which currently has locations in Southwark (London) and Chicago. In Brussels, Working From_ will occupy five floors of the building, with open desks, studios, breakout spaces, and communal pantries on each floor.
The Hoxton, Shepherd’s Bush, opening winter 2022, will come as the fourth Hoxton in its hometown of London, and marks the first time heading west for the East London-born brand. The hotel will be located on Shepherd’s Bush Green and will have 237 rooms of various sizes, including an all new and most affordable ‘Hideout’ category.
The Hoxton, Vienna, opening spring 2023, will be located in Stadtpark in a 1950s modernist building which has an interesting history as the former headquarters of Austria’s Chamber of Commerce. The hotel will have 196 bedrooms; rooftop bar and pool; a basement speakeasy; and The Apartment meeting and events space. It will also be home to events auditorium, which is a first for The Hoxton and will be a new home for live entertainment in Vienna.