Outdoor hospitality company Under Canvas has announced the appointment of Noah Brodsky as CEO. Brodsky succeeds Matt Gaghen, who has served as CEO since 2020 and who will transition to executive chairman through the end of 2026, after which he will join the Under Canvas Board of Directors.
“Over the past several years, Under Canvas has expanded into 17 landmark destinations, including the launch of ULUM, a luxury, outdoor resort brand, and the Outdoor Collection,” said Gaghen. “It’s been a privilege to help lead a brand that puts connection – to place, to community, and to each other – at the center of everything it does, delivering exceptional experiences in nature. As Under Canvas looks ahead, I’m confident Noah is the ideal leader to carry that same commitment forward while helping Under Canvas continue to innovate and redefine how guests from around the world experience the outdoors.”
Brodsky brings more than two decades of leadership experience across hospitality, travel and consumer lifestyle brands, along with deep expertise in scaling premium, experience‑led businesses. Most recently, he served as chief commercial officer at Lindblad Expeditions, where he oversaw the global commercial strategy for the company’s expedition travel portfolio. Before that, he held senior leadership roles at Travel + Leisure Co., including president of the Travel + Leisure Group and chief brand officer, leading global brand, digital, CRM and consumer engagement initiatives across multiple travel brands, and at Wyndham Hotels & Resorts, where as SVP of worldwide loyalty and customer engagement, he led the evolution of Wyndham Rewards. Earlier in his career, Brodsky held leadership positions at WeWork and Starwood Hotels & Resorts Worldwide, Inc.
“Under Canvas has created something truly distinctive in travel – immersive stays that combine the wonder of the outdoors with elevated design, comfort, and hospitality,” said Brodsky. “With a growing portfolio rooted in iconic locations and a guest experience that feels intentional at every touchpoint, the brand is exceptionally well-positioned to meet increasing demand for more meaningful, place-based travel. I’m grateful to Matt for the foundation he’s built and excited to build on that momentum as we continue expanding Under Canvas in a way that stays true to its purpose.”
In April, the company announced the opening of Under Canvas Yosemite, its first location in California, representing a significant expansion into the West Coast. In April 2025, Under Canvas introduced The Outdoor Collection, adding several properties, including The Fields of Michigan in South Haven and Bar N Ranch in West Yellowstone.
Looking ahead, the company is set to open Under Canvas White Mountains in New Hampshire in June 2026, extending its footprint into the Northeast.