UNITED STATES The U.S. hotel industry posted increases in all three key performance measurements during February, according to STR.
In year-over-year measurements, U.S. occupancy was up 5.2% to 55.7%, while ADR grew 2.5% to US$98.95 and RevPAR rose 7.9% to finish at US$55.15.
Norfolk-Virginia Beach, Virginia, achieved the largest occupancy increase in February, rising 13.8% to 45.6%, followed by Detroit (up 13.6% to 54.8%) and Orlando (up 12.3% to 73.2%). Two markets posted occupancy decreases: New Orleans (down 5.6% to 67.2%) and New York City (down 3.6% to 67.9%).
Dallas which hosted Super Bowl XLV on February 6, experienced the largest increases in ADR (up 22.7% to US$107.72) and RevPAR (up 35% to US$67.09). Three other markets reported double-digit ADR increases: San Francisco (up 15.3% to US$144.88), Los Angeles (up 14.4% to US$128.51) and Oahu (up 11.6% to US$159.12). Miami fell 8.5% to US$183.43.
Four markets joined Dallas in achieving RevPAR increases of more than 20%: Los Angeles (up 26.1% to US$91.18), San Francisco (up 25.2% to US$102.53), Orlando (up 21% to US$76.31) and Oahu (up 20.1% to US$137.97). Three markets reported RevPAR decreases: New Orleans (down 5.2% percent to US$86.18), Miami (down 4.6% to US$150.65) and New York City (down 1.3% to US$128.23).