UNITED STATES The U.S. hotel industry reported increases in all three key performance metrics during summer 2010, according to data from STR.
Overall, summer occupancy rose 6.8% to 65.6%, while ADR increased 1.3% to US$98.76 and RevPAR was up 8.2% to US$64.78. The summer season comprises June, July and August.
Demand rose 8.8% to 293,077,058 guestrooms sold, the highest summer room demand since STR started tracking hotel performance in 1987.
“The industry achieved an all-time high for absolute room demand during the June-to-August time period, which was a welcomed surprise,” says Chad Church, director of special services at STR.
In summer weekly performance, 13 of 14 weeks reported positive RevPAR year-over-year percent change, hampered only by a shift in Memorial Day in late May and early June that drove the comparison week down 1.2%, Church says.
July boasted the largest occupancy increase among the three months, rising 7% to 67.9%. July also experienced the largest RevPAR growth, up 8.5% to US$67.35. August had the largest ADR increase, rising 1.5% to US$98.69.