U.S. hotels post gains across all metrics for summer

UNITED STATES The U.S. hotel industry reported increases in all three key performance metrics during summer 2010, according to data from STR.

Overall, summer occupancy rose 6.8% to 65.6%, while ADR increased 1.3% to US$98.76 and RevPAR was up 8.2% to US$64.78. The summer season comprises June, July and August.

Demand rose 8.8% to 293,077,058 guestrooms sold, the highest summer room demand since STR started tracking hotel performance in 1987.

“The industry achieved an all-time high for absolute room demand during the June-to-August time period, which was a welcomed surprise,” says Chad Church, director of special services at STR.

In summer weekly performance, 13 of 14 weeks reported positive RevPAR year-over-year percent change, hampered only by a shift in Memorial Day in late May and early June that drove the comparison week down 1.2%, Church says.

July boasted the largest occupancy increase among the three months, rising 7% to 67.9%. July also experienced the largest RevPAR growth, up 8.5% to US$67.35. August had the largest ADR increase, rising 1.5% to US$98.69.