The Standard is going big in Texas with the opening of The Standard, Austin, slated for Spring 2027. The hotel will be a conversion and renovation of the South Congress Hotel and marks the brand’s first U.S. opening in more than a decade.
The hotel will be under the stewardship of Hyatt Hotels, which acquired the lifestyle brand in 2024.
The project is a collaboration between Hyatt and Timberline Real Estate Partners. The Standard, Austin, will feature social wellness experiences, a rooftop pool, world-class restaurants and bars and guest rooms designed with local craftsmanship. The hotel sits within The Standard’s global portfolio, which includes properties in London, Ibiza, Bangkok and Brussels, with locations in Lisbon and Mexico City expected to open later this year.
The project is led by an Austin-based creative team. Amar Lalvani, president and creative director of Hyatt’s Lifestyle Group, is joined by James Moody, founder of Guerilla Suit and known for his work behind the Mohawk and Equipment Room; Stan Nix, managing partner of Timberline Real Estate Partners; and architect Michael Hsu. Interior design is a collaboration between Goodrich Design and The Standard’s in-house design team led by Verena Haller. Hyatt’s Austin-based Bunkhouse brand team will also support the project.
“I have always loved the South Congress Hotel and have long envisioned its potential to be The Standard, Austin,” said Lalvani. “We’ve assembled an incredible team of Austin-based friends and collaborators who will both honor the property’s legacy and breathe new life into it. Austin deserves a hotel that reflects the cultural capital it has always been and the world-class city it has become.”
“South Congress has always been a place where Austin’s past and future meet,” said Nix. “Bringing The Standard brand here feels like the natural next step, a commitment to the street’s legacy and an opportunity to create something globally relevant, socially vibrant, and built for the long term.”
“We’re trying to build a unique and creative place that feels good any time you walk into it, morning, night, weekday, or weekend,” said Moody. “Something that lets you take care of yourself or let go a little, depending on the day. Austin doesn’t quite have that yet.”