The Standard, Brussels is opening this spring in the city’s Northern Quarter and as part of the ZIN redevelopment project, a mixed-use complex of apartments, offices and shared spaces on the site of the former World Trade Center. The property will feature 200 rooms and suites across 28 stories.
This will be the first new Standard hotel to open after Hyatt Hotels Corp. acquired Standard International in October.
Leading the design of The Standard, Brussels is The Standard’s in-house team, headed by Verena Haller, alongside Belgian firms Jaspers-Eyers Architects and Bernard Dubois Architects. The hotel’s design takes inspiration from post-war modernism, blending brutalist elements with warm interior tones. “The Standard, Brussels is a bold expression of the city’s layered character,” Dubois said.
The ground floor will feature a restaurant, Double Standard, which will connect to the lobby. The menu will combine American and Belgian influences with a beer selection. Adjacent will be a mid-century modern bar with wood finishes, red brick flooring, and high-gloss details. The hotel will also include a botanical garden, offering a quiet space within the urban setting.
On the 29th floor, Lila29 will serve as a restaurant and bar with 360-degree views of the city. More details on dining concepts will be announced later.
Guestrooms will feature wood millwork, circular design elements, and influences from American 1970s and Japanese postmodern architecture, incorporating nods to Belgian design figures like Henry Van de Velde. The interior will use wood and curtains to create a simple, functional layout. Carpeting will reflect 1980s patterns.
For extended stays, the hotel will introduce long-term suites located on the top two floors. These units, averaging 50 square feet, will be fully furnished with living rooms, workspaces, and kitchenettes. Long-term guests will have access to 24/7 concierge services, weekly housekeeping, and dining and laundry discounts.
The hotel aims to blend global and local influences, reflecting the changing identity of Brussels. “The Standard is known for its ability to adapt to the unique character of each city,” Haller said. “Here, we wanted to create a space that feels both local and international.”