Starwood Hotels & Resorts Worldwide’s The Luxury Collection and Orient-Express have both launched advertising campaigns highlighting the unique personal experiences their properties offer.
The Luxury Collection
The Luxury Collection’s first ad campaign in three years visualizes the brand’s mantra, “Life Is A Collection of Experiences. Let Us Be Your Guide.” Photographer David Prince and prop stylist Jocelyn Beaudoin led the creation of the concept, which centers around vignettes featuring framed photos on styled credenzas showcasing Luxury Collection properties such as the Hotel Danieli in Venice and The Astor Hotel in China.
“The Luxury Collection ads are about the personal touches that make a hotel great, the elements that resonate and inspire you,” Prince said. “It’s about the lasting, treasured memories of an experience, which is what the brand’s all about.”
The campaign is confirmed to run in national publications including Conde Nast Traveler and ForbesLife in addition to an online media buy with TravelandLeisure.com and the FiveStarAlliance network of travel sites.
Orient-Express
Orient-Express’ eight-week digital awareness campaign for the U.S. market uses rich media on a variety of lifestyle and travel websites that link to a microsite, orient-express.com/ajourneylikenoother. The microsite features nine short films that follow travel experiences to Orient-Express properties including Hotel Cipriani in Venice and the Copacabana Palace in Rio de Janeiro. New York-based Chandelier Creative conceived the campaign, and Swedish filmmaker Kalle Gustafsson produced the videos.
“A large proportion of our customer base comes from the U.S., which is why we are choosing to test this campaign here,” said David Williams, chief marketing officer, Orient-Express. “Each Orient-Express property has personality, character, a certain class and style. They inspire creativity and connect our guests with the culture and lifestyle of the destination. These curated films bring that world to life.”