Terranea Resort in Los Angeles has partnered with Klout, which is used to measure social media influence, on a promotion that awarded a weekend getaway to those with top social media impact.
Terranea selected 20 of the Los Angeles area’s most influential social media voices in the categories of travel, food, health and fitness, golf and weddings. Participants were invited to enjoy a two-night stay for two guests at Terranea; the weekend escape also featured a surprise twist through which each participant could compete for the grand prize title — Official Ambassador of Terranea — garnering a two-night stay each month for an entire year — by completing a series of social media-driven challenges and sharing their experiences and photos on Twitter, Instagram and Facebook.
On Twitter alone, the campaign generated more than 23 million impressions in two days, as nearly 3 million users followed along using the Twitter hashtag #Terranea.
Terranea also has launched a similar Facebook sweepstakes through July 31.
“We are thrilled with the resounding success and the positive exposure generated for Terranea through our partnership with Klout,” said Agnelo Fernandes, vice president of sales and marketing for Terranea. “ As part of our integrated marketing approach, we are always looking for new ways to utilize emerging social media, as well as tap into the role of online influencers to engage travelers with tools like Klout and Facebook.”