Taj Hotels opens 20th Vivanta property, in Kashmir

SRINAGAR, INDIA Taj Hotels Resorts and Palaces has debuted in India’s Jammu & Kashmir state with the opening of Vivanta by Taj-Dal View, Srinagar.

Taj is managing the 89-key upper-upscale property on behalf of Saifco Hill Crest Hotels Pvt. Ltd., part of a well-known business house in the state. It is the 20th hotel to open under the Vivanta by Taj flag.

“With this opening, we endeavor to pioneer new and unique destinations. While Jammu & Kashmir needs no introduction, we feel that there is great scope to develop tourism and hospitality here,” says Abhijit Mukerji, Taj’s executive director. “This hotel will generate employment and will have a downstream effect in bringing business to Kashmir. We are happy to have received support and encouragement from the government and hope to grow and expand in the state”

Over the last few years, the tourism industry in Jammu and Kashmir has seen a distinct upswing. As part of its strategic expansion, Mumbai-based Taj is committed to further expanding its domestic footprint.

“It’s a proud moment for us at Vivanta, as we ink Taj’s foray into one of India’s most beautiful destinations, Jammu & Kashmir, taking the brand portfolio up to 20 hotels across India,” says Veer Vijay Singh, chief operating officer of the Vivanta brand. “We are committed to an unparalleled hospitality experience for guests, and with the gorgeous location, our imaginative service and state of the art amenities Vivanta By Taj-Dal View, Srinagar, will give guests an exceptional holiday experience”

The hotel is designed to deliver a vibrant and contemporary experience. The Vivanta brand targets cosmopolitan global travelers who appreciate new experiences and pleasant surprises. The Vivanta brand is positioned to be stylish and sophisticated, contemporary, vivid and creative, and to afford a cool avatar of luxury.