Starwood loyalty program launches mobile app

Starwood Hotels & Resorts Worldwide, Stamford, Connecticut, announced on Wednesday a new program for the iPhone and iPod Touch.

The application includes FaceTime customer service, fully integrated booking, member information, comprehensive hotel searches and travel details, customer service and social media.

“Mobile is a vital part of our business’s future, and it’s fast becoming the preferred way to book travel in both established and emerging markets around the world, such as the United States and China,” said Chris Holdren, senior vice president of Starwood Preferred Guest and digital.

Following guest feedback and member focus groups, the app includes integrated key features instead of directing to an outside mobile browser to create a faster experience. New options include the ability to find hotels by airport code or map and a streamlined home screen with “tiles” that are easily tapped or swiped to access frequent requests, such as account information, upcoming stays, customer support and special offers.