Starwood Hotels & Resorts Worldwide Inc., White Plains, New York, launched on Friday a feature on its website allowing loyalty club members to post hotel reviews directly.
It will allow guests to publish either positive or negative reviews in the Starwood Preferred Guest area of each brand’s website. Starwood is also making sure all comments are from guests who actually stayed at the hotel, as reviews are verified by a hotel reservation confirmation.
“Our goal is to provide everything a guest needs to select and book their best hotel experience and there’s no better place to offer this information than on our own websites,” said Chris Holdren, senior vice president of Starwood Preferred Guest. “Starwood’s new ratings and reviews platform provides a valuable new way for guests to learn from the experiences of fellow travelers.”
Guests can now post ratings and reviews based on a variety of criteria including:
- Overall Rating
- Room Comfort
- Staff Met My Needs
- Room Cleanliness
- SPG Recognition