Sheraton brushes up on brand design in Greater China

Marriott International’s Sheraton Hotels & Resorts has announced the completion of design retouches and renovations to four properties in Greater China.   

The new design is inspired by from the brand’s roots as a community hub with places to connect and be productive. The new “enhanced” food and beverage concept and “seamless” technology integration are additional focal points of the brand’s transformation.  

The soon-to-open Sheraton Xi’an Chanba features 228 residential-style rooms and suites, a bar, and three restaurants and public spaces. The hotel also includes &More by Sheraton, a bar and coffee bar, and Sheraton Club; Sheraton Xia’an South, located in Xi’an Software New City, in Xi’an High-tech Industries Development Zone, the hotel has 321 rooms and suites, dining options, a reimagined lobby, a grand ballroom, and five meeting rooms; the 270-room Sheraton Ningbo Xiangshan Resort is the first resort in the Asia Pacific region to feature Sheraton’s reimagined design. The resort includes two dining venues and a dessert house; and Sheraton Nanjing Kingsley Hotel & Towers, located in the Xinjiekou business zone, Nanjiang’s financial and commercial center, the hotel is equipped with the brand’s signature Community Table and tech-enabled Studios. The property offers 70 newly renovated rooms and suites, as part of the first phase of renovated rooms. The property also includes an all-day dining restaurant, a Chinese restaurant, a restaurant and pub, and a &More by Sheraton.  

In June, Marriott announced the addition of five newly reimagined properties across Europe, the Middle East, and Africa.  

Marriott had earlier announced big plans for the transformation of Sheraton and had said the brand’s revitalization had been a top priority since it acquired Starwood Hotels and Resorts in 2016. Despite being a major brand, Sheraton has suffered for a long time, especially in North America, where it has the largest presence. In 2018, 25% of the owners of Sheraton hotels had committed to spending around $500 million on renovation of the hotels across the U.S.  

As Sheraton continues to inspire new journeys into the new year, we look forward to welcoming guests to enjoy all the familiar comforts of the brand, but with fresh, contemporary updates along with new, exciting guest-programming experiences,” said Amanda Nichols, Global Brand Leader, Sheraton Hotels & Resorts.  

The four properties join Sheraton Guangzhou Hotel, Sheraton Mianyang, Sheraton Zhaoqing Dinghu, and Sheraton Chengdu Pidu as transformed Sheraton-branded properties in Greater China.

Sheraton will continue its transformation journey in the region and plans to add more hotels to showcase the new modernized look in 2023, with the openings of Sheraton Beihai Resort and Sheraton Lanzhou Anning.