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Schaerer to provide automatic coffee machines for the German Latte Art Championship

SEB Professional Beverage Germany will provide the Schaerer Coffee Soul 2-step for the German Latte Art Championship of the Specialty Coffee Association (SCA).

The championship will take place in January 2027 as part of HOGA in Nuremberg, Germany. On stage, the Schaerer Coffee Soul 2-step will appear in a specially designed “SCA Latte Art Championship Edition”, decorated with illustrations inspired by latte art and the specialty coffee scene. The partnership is initially planned for one year and begins before the actual competition.

The partnership highlights the growing acceptance of hybrid concepts within the specialty coffee community. Fully automatic technology ensures espresso consistency and quality, while baristas can focus on their latte art craftsmanship. Those who qualify can train in the SEB Professional Beverage Germany showrooms using the exact machine that will later be used on stage, including the opportunity to exchange ideas with coffee professionals.

“The specialty coffee scene keeps evolving without losing its focus on craft skills. In the hands-on test, the Schaerer Coffee Soul 2-step showed how well it brings these two worlds together: it delivers consistent quality while giving baristas complete freedom for their creations. The opportunity for our participants to train in the showrooms beforehand also creates excellent conditions for their preparation,” said Michael Fritsch, event coordinator at SCA Germany.

The winner of the German Latte Art Championship qualifies for the SCA World Latte Art Championship and exclusively represents Germany there.

“On a competition stage, it becomes apparent within seconds what a machine is capable of. We are delighted that SCA Germany chose the Schaerer Coffee Soul 2-step following the test. This decision underlines the machine’s relevance within the barista community,” says Axel Fähnle, head of marketing at SEB Professional Beverage Germany. “The championship demonstrates that automation and craftsmanship are not mutually exclusive but rather reinforce one another. Automation provides the foundation behind the scenes, while the stage belongs to the latte art artists and their creations in the cup.”

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