Scandic has invited two travel bloggers from the United Kingdom and Germany to experience the Nordic countries in just 48 hours through the #Nordics48h campaign.
The writers participating in the campaign include the U.K.’s Yaya and Lloyd, who write the Handluggage Only blog, and Christine Neder from Germany, who writes Lilies Diary. The bloggers will be given only the most necessary information they need to get started on their trips, which will be documented via the travel blogs as well as on Scandic’s website and at #Nordics48h on Instagram.
Yaya and Lloyd’s trip is taking place May 31 through June 2, and Neder will travel to the Nordic countries June 26-28.
“We see great interest in traveling to the Nordic countries in the form of increased bookings by foreign guests via Scandic’s website,” said Joel Nyrén, digital marketing manager at Scandic. “This is why we would like to inspire them and show them exciting things they can do here. Our goal is to present a broad range of activities — that the Nordic countries offer moose and fjords, but also much, much more.”