sbe launches unique loyalty program

sbe, a hospitality, lifestyle and real estate development company Wednesday launched its sbePREFERRED FRIENDS loyalty program, providing rewards, perks and access across sbe’s hospitality platform with equal value rewards currency.

The most loyal members can earn access to the sbe Global Concierge service, providing entrée to a range of bespoke lifestyle experiences worldwide.

“As we’re now expanding to key gateway markets such as Las Vegas, Texas, Miami and soon New York, sbePREFERRED FRIENDS will provide a level of access and benefits never before realized through one hospitality brand,” said Sam Nazarian, sbe founder, chairman and CEO.

Enrollment in the program can be done via referral only from an existing sbePREFERRED FRIENDS or sbePREFERRED PARTNERS member. Alternatively, guests of any sbe venue that spend a minimum of US$250 will become eligible for membership through a referral code presented to them in the venue.

Once enrolled, members earn rewards points for each dollar spent on food, beverage, hotel stays and spa services at sbe venues. After a member achieves 1,500 reward points they’ll automatically receive a US$150 rewards card redeemable at sbe venues.

In addition to earning rewards points, members can also accumulate status points, which elevate a member’s position within the program and entitles them to additional perks, bonus rewards points, upgrades and elite lifestyle offerings.