Ritz-Carlton to launch Reserve villas brand in Mexico

SAN JOSE DEL CABO, MEXICO A development of 124 private oceanfront villas to be branded by The Ritz-Carlton Hotel Co.’s Reserve flag will open within San Jose del Cabo, Mexico, in 2014.

“The concept of the resort is simple and yet exudes style and luxurious levels of comfort,” says Ritz-Carlton President Herve Humler. “It will provide a complete escape to the unexpected—a private, exclusive leisure experience that blends unique elements of the local culture, history and heritage with intuitive individual service, exquisite indigenous design, casual ambiance, and respect for the surrounding environment.”

The development, which will be Mexico’s first Ritz-Carlton Reserve, is a joint venture between Grupo Questro and Trinity Investments LLC. Located along 800 ft. of oceanfront on Mexico’s Baja Peninsula, the 124 private oceanfront villas will each have panoramic views across the Sea of Cortez.

The one-, two- and three-bedroom villas will each feature private infinity plunge pools, outdoor terraces with fireplaces, outdoor showers and butler service. Additional resort features and amenities within the Puerto Los Cabos mixed-use development include a spa, desert botanical theme park, fisherman’s wharf, a 500-slip marina and two private championship golf courses designed by Jack Nicklaus and Greg Norman.

“After a great deal of intensive work identifying the site and working on the feasibility and designs, we are delighted to have signed with The Ritz-Carlton as our management company of choice, a globally recognized luxury brand who will add tremendous value to the wonderful 30-acre site,” says Eduardo Sánchez-Navarro, CEO of Grupo Questro. “Every detail of the concept for the Ritz-Carlton Reserve brand extension marries perfectly with the exclusive boutique retreat that we are creating. As the name suggests, it’s something very special indeed—it’s a limited-edition, like a reserve vintage.”

Design inspiration for each Reserve property is taken from the unique environment in which each property is based. From native architectural signatures and innovative local art, to indigenous furniture and motifs inspired by regional tradition, every design element of a Ritz-Carlton Reserve aims to locate guests in a sense of place.