UNITED STATES The U.S. hotel industry posted increases in all three key performance measurements during May, according to data from STR.
Occupancy was up 4.6% year over year to 61.5%, while ADR ended the month with a 4% increase to US$101.54 and RevPAR rose 8.8% to US$62.47.
The U.S. hotel industry continues to get closer to peak ADR levels reached in 2008,” says STR President Amanda Hite. “May’s gains and the steady ADR gains for the year are positive signs that hoteliers are starting to feel comfortable leveraging rates. With consistent demand for hotel rooms, it is clear that the industry is on the right path, and we are looking for even more improvement in ADR for the remainder of 2011.”
Among the top 25 U.S. markets, Detroit experienced the largest occupancy increase during May year over year, rising 13.7% to 61.4%, followed by Tampa with a 13% increase to 58.6%. Nashville (down 5.8% to 63.7%) and New York City (down 1.9% to 85.9%) reported the only occupancy decreases among the top markets.
Four markets achieved double-digit ADR increases: San Francisco (16.5% to US$157.06),Nashville (11.9% to US$92.88), Oahu (11.5% to US$158.85) and Chicago (10.5% to US$125.96).
San Francisco’s RevPAR jumped 25% to US$129.77, reporting the largest increase in that metric. Five other markets also experienced RevPAR increases of more than 15%: Miami (18.1% to US$106.02), Detroit (17.7% to US$47.72), Orlando (16.5% to US$58.87), Tampa (16.4% to US$54.60) and Oahu (15.3% to US$120.62).
None of the top markets reported ADR or RevPAR decreases for the month.