Related, sbe launch Hyde Hotels brand

The Related Group and sbe have announced the launch of the Hyde Hotels, Resorts & Residences brand with two locations in South Florida scheduled to open in 2016.

Hyde Hotel & Residences Midtown Miami, located at Midtown Avenue and 34th Street, will include 80 hotel rooms and 400 condominiums. Arquitectonica designed the building, and David Rockwell will finish the interiors.

Hyde Resort & Residences Hollywood Beach, a 40-story beachfront tower with 40 condominium residences and 367 condo hotel units, will be located at 4111 South Ocean Drive in Hollywood Beach, just north of Miami. Cohen, Freedman, Encinosa and Associates will be the architect for the project.

The design philosophy of Hyde Hotels, Resorts & Residences aims to strike a balance between innovation and functionality, joining technology and aesthetics and empowering guests to customize everything.

“We’re designing spaces for a person who knows exactly what they want from their dwelling, whether that is a hotel room, a condo, or a restaurant or bar,” Rockwell said. “It’s about giving them everything they want and nothing they don’t. Ultimately, we’re creating spaces that provoke creative thought and provide our guests and residents with an ignition for experiencing memorable moments.”

“The Hyde brand has always been defined by its connectivity to music, fashion, art and socializing, where luxury is not about pretense or posturing, but rather authentic style with a commitment to facilitating distinct lifestyle experiences,” added Sam Nazarian, founder, chairman and CEO of sbe. “Past collaborations with Related show that they understand how the Hyde Hotels, Resorts & Residences brand can fill a major void in the marketplace and can adapt to an array of global communities.”