Reeco, the AI-powered procure-to-pay platform built for the hospitality industry, has announced the appointment of Lauren Lontine as VP of sales.
While overseeing Reeco’s sales team, Lontine will draw on her experience across hospitality operations, business intelligence and enterprise software to bridge the gap between commercial strategy, operations and sales.
Before joining Reeco, Lontine led revenue strategy and enterprise growth initiatives at hotel management software provider Otelier. Lontine has also held senior sales leadership roles at a variety of organizations outside hospitality, where she specialized in enterprise sales execution, go-to-market strategy and scaling revenue teams in competitive markets.
“Lauren Lontine brings the leadership and experience to build exceptional sales and customer success organizations, and we are excited to welcome her to Reeco,” said Henrik Shimony, co-founder and CEO of Reeco. “As our platform and partner ecosystem enter a new phase of growth, we are accelerating investment across our go-to-market teams, building the depth and capacity for a substantially larger business. Lauren’s arrival is an important step in that broader expansion. She will help us scale with speed while keeping customer success at the center of everything we do.”
“I am honored to join Reeco at a moment of unique and dynamic moment for the company and our partners. Reeco’s best days are ahead. I look forward to helping drive that growth, ensure our customers are taking full advantage of our platform, and help transform procurement across the hotel industry,” said Lontine.
Reeco helps hotels manage purchasing, receiving, inventory, recipe management and accounts payable through one connected solution. By combining automation with artificial intelligence, it aims to reduce manual work, improve purchasing accuracy, automate invoice processing and give hotel operators greater visibility and control over spending.