RAM Hotels announced it has completed a corporate rebranding as it moves into the lifestyle space. The company introduced a new logo, website, messaging and related materials, including business cards, letterhead, leave-behinds and envelopes. RAM is hosting private tours of its new corporate headquarters.
“What started with one family-run hotel in 2002 has grown into an award-winning hospitality company with properties across the Southeast U.S., and we wanted to showcase this evolution,” said Rinkesh Patel, president of RAM. “This rebranding reinforces who we are within the industry. Throughout our history, we have focused on what got us here: great people, strong partnerships and a belief that there’s always a better way forward. That being said, we are expanding who we are as a company. While we will continue to work with such globally recognized brands as Hilton and Marriott, we are making a deliberate shift towards a more lifestyle, experience-driven portfolio, and the rebrand is indicative of this new focus.”
RAM recently opened its first lifestyle properties, the AC Columbus Downtown, Ga., and the AC Hotel Auburn. The company has its first Tribute Portfolio hotel, the Former House, under development. The property is expected to open in summer 2027 in downtown Eufaula, Ala., within the renovated Bluff City Inn. Former House will include Lore, a restaurant on the first floor. RAM also operates the food and beverage concepts Olivine in Auburn and Three Sixty Kitchen and Bar in Dothan, Ala. The company has two lifestyle properties under development in Columbus, Ga.: a Moxy and a separate, soft-branded hotel.
The new visual identity includes a primary logo, which the company said unifies the brand internally and externally. The color logo incorporates the letters R, A and M to represent “relationships,” “activation” and “mission,” which the company describes as cornerstones of its philosophy. RAM also introduced multiple “brand lockups,” marks created for internal use in place of logo marks where full branding is not necessary. The color palette includes brass, parchment, forest black, Grecian white, ram red and sky blue. The company also unveiled a series of brand patterns representing “supports,” “pillars” and “connection.”
The new website incorporates the design elements and updates the company’s history and capabilities. It provides information on RAM’s services, portfolio and people, and lists open company positions.
The new corporate headquarters is located in downtown Columbus, Ga.
“This rebrand also is an opportunity to bring more visibility to the charitable efforts RAM pursues to support the communities that support us,” added Patel. “Across our portfolio, our properties and their leadership teams are consistently finding ways to give back to the communities they serve. From backpack drives and humane society partnerships to Trunk or Treat events and local community initiatives, our teams take genuine pride in being involved and making a difference.”
