Carlson Rezidor Hotel Group has unveiled its latest Radisson Blu brand campaign, Turning the World Blu, in Asia Pacific, a region that will have close to 70 Radisson Blu hotels and resorts by 2015.
The locally inspired creative features architectural landmarks in key markets as well as iconic hotel photography and select visuals of hotel interiors. At the center of the campaign is a focus on the brand’s hallmarks, including 100% guest satisfaction, late checkout and free Internet.
Turning the World Blu will cover 15 countries in Asia Pacific and will encompasses three-dimensional interactive street art, Radisson-blu-branded sunglasses, advertising in business magazines such as Fortune China and online advertising on sites including BBC.com, CNNGo and TIME.com.
Later this year, the campaign will roll out worldwide.