North American RevPAR up 15%: TravelClick

RevPAR for hotels across North America is up 15% year-over-year based on current reservations for the upcoming 12 months compared to a year ago, according to the April 2012 TravelClick North American Hospitality Review (NAHR).

The April NAHR looks at group sales commitments and individual reservations for hotel stays booked by April 2012 for the period of April 2012 to March 2013.

Group business, which includes meetings and conventions, continues to drive occupancy growth, with an increase of 5.9% over the same time last year. Group ADR is up 6.4% compared to last year.

The transient segment, which consists of individual business and leisure travelers, increased 7% compared to the same time last year, with weekday demand up 6.8% and weekend demand up 7.3%. ADR increases for weekdays and weekends are also up 8.2% and 8.1%, respectively.

Committed occupancy for the second quarter is up 4.6% year-over-year based on current bookings. Compared to the same time last year, second-quarter RevPAR is up 11.6% supported by strong increases for the month of May, which is up 15.6%, and June, which is up 22.3%. ADR continues to strengthen, up 6.9% over the same time last year.

“Our data has consistently shown increases in demand across all travel segments during this early part of 2012,” said Tim Hart, executive vice president, enterprise services at TravelClick. “Hotels are continuing to drive their bookings and target different types of customers to maximize their profits, and this type of data helps to provide the proper market awareness to make those revenue-maximizing decisions.”