Début Hotel Group announced that it will begin franchising the Night Hotels brand.
The hotel group is also providing several incentives to franchisees. Début will offer 50% off the initial franchise fee as well as a 1.5% royalty fee and a 1.5% marketing fee for the first five years of the agreement. The incentive is available only for agreements signed by December 31.
“In re-imagining the Night Hotels brand, we set out to develop a thoughtful, flexible business model that addresses the modern owner’s and the modern guest’s needs,” said Eric Danziger, president and CEO of Hampshire Hotels Management and Début Hotel Group. “We are so pleased to offer hoteliers an opportunity to not only transform their properties so distinctly but also provide them with a founder’s incentive that stands out and is substantial.”