News in brief: Viceroy, Marriott, Starwood

Viceroy joins Global Hotel Alliance: Global Hotel Alliance has announced Viceroy as its latest member brand. Several Viceroy properties will also become part of the new Ultratravel Collection.


New Moxy coming to Stuttgart: Marriott International will open a new Moxy hotel in Stuttgart, Germany, in 2017. The 176-room hotel will be operated by the Swiss SV Group.


Starwood strengthens Latin America portfolio: Starwood Hotels & Resorts Worldwide signed an agreement with GH Pegasus to open Aloft Tijuana, Aloft Coatzacoalcos and Aloft Poza Rica by the end of 2017, and an agreement with Hoteles Real Chihuahua to unveil the Sheraton Chihuahua Soberano Hotel, a strategic conversion, by November 2015.

Read more at Starwood’s website


Starwood seeks buyer in Fiji: Starwood Hotels & Resorts Worldwide has kicked off a marketing campaign to generate buyer interest in three of its assets in Fiji: Sheraton Fiji Resort, The Westin Denarau Island Resort & Spa and Denarau Golf & Racquet Club. Starwood has appointed CBRE Hotels as the exclusive selling agent for the properties.

Read more at The Fiji Times


Best Western introduces brands in Asia: Best Western International unveiled the global development strategy for Vib and BW Premier collection. The first Vib was also announced for Seoul, South Korea.

Read more at PR Web


Hilton expands in Canada: The Delta Meadowvale Hotel and Conference Centre in Mississauga, Ontario, was reflagged and rebranded as the Hilton Mississauga/Meadowvale.

Read more at Business Wire


Extended Stay launches new loyalty program: Extended Stay America has launched a new loyalty program, Extended Perks. Once enrolled, participants will receive an instant 15% off next stay offer, preferred hotel status and expedited check-ins with guaranteed room preferences.

Read more at PR Newswire


Vibe grows in Australia: Toga Far East Hotels will open a new-build Vibe hotel in Sydney. The 188-room hotel is set to open in 2017.

Read more at Australian Business Traveler


Hotel chains rank high on social media: Engagement Labs has identified The Ritz-Carlton Hotel Co., Mandarin Oriental Hotel Group and Country Inns & Suites by Carlson as the top-ranking hotels chains on Facebook. Hyatt Hotels, The Ritz-Carlton Hotel Co. and Trump Hotel Collection rank the highest on Twitter.

Read more at Market Watch