New Orleans’ Hotel Le Cirque to renovate, rebrand

Hotel Le Cirque, located in downtown New Orleans, will undergo a US$7 million renovation and be renamed to The Hotel Modern New Orleans upon completion.

The property recently came into new hands with its March US$4.7 million sale to New York investors 2 Lee Circle Associates, and the new owners are ditching the hotel’s famous façade light show for boutique hotel stylings, including removing the front desk and replacing it with no formal check-in at all. Instead a bellhop will simply pick-up the luggage and give the guests a key without any required documentation or identification.

The overall concept will be a home away from home, the property’s managing director Klaus Ortlieb told “If you trust your guests, they will trust you,” Ortlieb said.

The hotel will complete the floor-by-floor renovation of the guestrooms and also create a “Moulin Rouge” inspired lounge.