New Hyatt House campaign highlights local neighborhoods

A new marketing campaign and other offerings from extended-stay brand Hyatt House aim to help guests feel more like local residents.

The new marketing campaign spans digital, print and radio and features the hotel experience through the eyes of actual Hyatt House guests. It was inspired by organic social sharing from guests as well as visuals sourced directly from guests who shared their experiences on Instagram.

There also are new neighborhood guides at all 58 Hyatt House locations that offer experiences recommended by Martha Stewart Living Omnimedia as part of the “Martha Stewart American Made” program, which celebrates local American businesses.

Starting September 28, in-hotel events at select locations will offer a complimentary taste of the neighborhood, highlighting one of the local businesses featured in the neighborhood guide at the hotel’s H Bar.

“Our guests often stay with us for five days, a month or even longer, and our research — along with feedback we heard directly from guests — showed they are looking for ways to plug into the local community and experience new things during their stay,” said Chris Walker, vice president brands, Hyatt House. “Our new campaign and offerings like our neighborhood guides directly reflect this feedback.”