World of One, a new hotel group that represents independent hotels and resorts, has launched, billing itself as a global platform that improves property visibility.
With an initial collection of 22 properties, World of One says it provides tools and resources to properties “to enhance their international visibility while maintaining full control of their booking process.”
World of One’s portfolio consists of boutique and luxury, classic-style properties in global destinations. It promises a “simple marketing and membership model,” focused on key elements to drive sales, such as brand affiliation, sales and marketing support, public relations assistance and a consumer loyalty program.
The idea of the hotel group stemmed from the desire to bring hotels together and provide them with an easy and affordable way to belong to “prestigious hotel group and stand out from the competition,” said Patrice Van Isacker, founder and owner of World of One.
All member hotels are required to participate in the One Loyalty Program, which extends benefits to guests regardless of their booking method. Some of the benefits include guaranteed upgrades and late checkouts (subject to availability) and additional perks at the discretion of individual hotels.
Properties joining World of One can choose from four brands:
- One Luxury – Offering luxury experiences
- One Boutique – Intimate, luxury stay options
- One Unique – Hotels with unique designs and features
- One Classic – Hotels which offer luxury experience while embracing tradition
The founding members of World of One are:
- One Luxury – Hodges Bay Resort & Spa in Antigua, Caribbean; Krystal Palace Douala in Douala, Cameroon; Hotel Piccolo Sant Andrea Luxury Suite Hotel & Spa in Amalfi, Italy; Elika Cave Suites & Spa in Cappadocia, Turkey; Palacio Ludovice Wine Experience Hotel in Lisbon, Portugal; and Rosyth Estate House in Kegalle, Sri Lanka.
- One Boutique – Hotel Le Calette in Sicily, Italy; Mykonos Blissin Mykonos, Greece; Asty Mykonos Hotel & Spa in Mykonos, Greece; Sea View Cityscape Hotel in Athens, Greece; Poseidon of Paros Hotel in Paros, Greece; Lena Mare Boutique Hotel in Corfu, Greece; Vista Quince in Guatemala City, Guatemala; The Capital Boutique Hotel in Malta; Hotel Eleven in Montenegro; and Moxa Bucharest Boutique Hotel in Bucharest, Romania.
- One Unique – Alberi del Paradiso in Sicily, Italy; Palazzo Belvedere Hotel Spa & City Retreat in Montecatini Terme, Tuscany, Italy; Canareef Resort in Addu Atoll, Maldives; Wild Cultura Yala in Yala, Sri Lanka; and Green Fig Resort & Spa in St Lucia.
- One Classic – Thirtynine in Thessaloniki, Greece.
“We have decided to join World of One because it is a new platform with potential to enhance the visibility of our hotels while allowing them to maintain their true independence and philosophy,” said Gaia Micciche, chief marketing officer of Hotel La Calette.
World of One has partnered with 4 Humanity Charity, which will launch later this year. The organization seeks to reconnect people with the essence of life and brings people, charities and companies together to work towards a common goal of supporting noble causes.