My Place Hotels of America today formally relaunched Trend by My Place at its 2026 convention in Miami. The relaunch introduces a three-tier platform that gives independent owners and conversion candidates a path into a national franchise system without what it calls “the excessive capital disruption and forced standardization that define much of the conversion space.”
Trend by My Place includes three tiers, each designed as a conversion opportunity for a specific segment of the market. Trend Hotels targets owners of modern select-service properties, offering refined, efficient and dependable hospitality for business and leisure travelers. Trend Hotels & Suites is aimed at owners of transient and extended-stay properties, combining traditional hotel accommodations with studio suites and extended-stay configurations for guests staying anywhere from one night to several months. Trend Inns & Suites serves owners of well-located upper economy and midscale properties with character, accessibility and regional relevance.
“We built Trend for the owner who has spent years growing a property and does not want to hand it over to a brand that treats it like a template,” said Ryan Rivett, president and CEO of My Place Hotels of America and The Rivett Organization. “The best franchise relationships protect what an owner has already earned and add real value. That is the standard we set for ourselves with Trend, and it is the standard we will hold ourselves to as we grow this brand.”
Trend by My Place franchisees gain access to the same commercial platform behind the My Place brand, including standards administration, product and program development, training and quality assurance, central reservations, systems and technology, national sales, business revenue intelligence, and marketing and design services. Franchisees also participate in Stay Rewarded, the loyalty program that drives more than half of revenue for participating hotels, with three quarters of members booking directly. An introductory royalty structure applies to Trend by My Place franchises executed prior to December 31, 2026.
The relaunch comes as conversion activity across the hotel industry runs at its strongest pace in years. Lodging Econometrics’ Q2 2026 U.S. Hotel Construction Pipeline Trend Report shows conversions up 15% year over year, with construction starts up 14%.