Molton Brown, the British fragrance brand, has announced the launch of its most sustainable, single-use amenities range for hotel partners, Luxury Collection Aluminium Tubes, which combines its signature fragrances and sustainable ideals.
Each piece of the new collection delivers 30ml of Molton Brown’s most popular collections in aluminium tubes. Each tube is recyclable and made from 100% post-consumer recycled aluminium, which has a lower carbon footprint of 92% compared to virgin aluminium.
“Sustainability has been a central part of our business at Molton Brown since our inception, and it has never been more important in the hotel sector. We know that choice is key for both our hotel partners and their guests, and with the Luxury Collection Aluminium Tubes, we are providing a new alternative packaging solution which delivers the iconic Molton Brown experience in a way which is personal, luxurious and sustainable,” says Steve Clarke, senior director, retail & hotel, Molton Brown.
The Luxury Collection Aluminium Tubes collection is available in three fragrances: Molton Brown’s two most popular body collections, Orange & Bergamot and Coastal Cypress & Sea Fennel, and the brand’s top hair collection, Purifying Indian Cress.
The collection offers bath and shower gel (30ml), body lotion (30ml), shampoo (30ml) and conditioner (30ml).
Delivering alternative packaging solutions is one of Molton Brown’s missions in the hotel sector as the industry continues its efforts to reduce its reliance on single-use plastic. Luxury Collection Aluminium Tubes provide a low-impact, luxurious way of delivering Molton Brown’s bath, body and hair care fragrances for the modern hotel guest.