Milwaukee hotel to offer augmented reality art tour

Marcus Hotels & Resorts announced that its flagship property, The Pfister Hotel in Milwaukee, will offer an augmented reality (AR) tour starting October 17. Guests will be invited to download an AR application from their smartphones that will prompt them on a guided tour of the hotel’s art collection.

At launch, 10 of the items in the hotel’s art collection will be interactive, with the goal of adding additional pieces in the coming months. The tour provides a real-time, digital, full-motion experience for guests, featuring games, videos and other graphics. The app is free and available for download on It will also be available via the Apple Store and Google Play and can be used on any smartphone or Epson or Google Glass wearable.

“We now have the ability to provide millennials and tech-savvy guests the opportunity to connect and engage with a 120 year old hotel in a modern format. What a perfect way to visually learn about the story behind the pieces and engage with the items that make this historic hotel so unique. Many guests of the Pfister are interested in the stories and history behind this landmark hotel – AR will help us tell those stories better than ever before.

Marcus Hotels & Resorts also unveiled The Pfister Hotel’s new fully responsive website,, built with responsive-web-design techniques to fit properly across all screen sizes and tablets.