MGM Resorts International has finalized the deployment of the Amadeus Central Reservation System (ACRS) across its North American properties, including those in Las Vegas and various regional locations. This cloud-based platform aims to enhance MGM’s distribution capabilities by facilitating more efficient connections with both branded and third-party distribution channels.
MGM Resorts is the second company to adopt Amadeus’ ACRS platform. The implementation is the result of a collaborative effort between MGM Resorts and Amadeus, focusing on developing innovative features tailored to support the company’s strategic business partnerships and operational needs.
The new system is designed to streamline MGM Resorts’ distribution processes by reducing manual data management. It also aims to strengthen the company’s connectivity with key third-party partners, aligning with MGM’s broader strategy to optimize its distribution ecosystem.
Sarah Fults, vice president of distribution at MGM Resorts, stated that the decision to implement Amadeus’ platform was driven by the system’s potential for customization and innovation. “We are pleased to have successfully integrated ACRS across all our North American hotel properties and look forward to ongoing advancements through our partnership with Amadeus,” she said.
“I’m excited to continue to bring Amadeus’ next-generation ACRS Hospitality platform to the industry through our exceptional partnership with MGM Resorts.  With its unique attribute-based data modeling and other market-leading technologies, ACRS transforms the way hotels can provide personalized merchandising to their guests. From global chains to independent and luxury hotels, ACRS empowers hoteliers to increase revenues, enhance the guest experience and improve operational efficiency” said Peter Waters, executive vice president of hotel IT, hospitality at Amadeus.
The deployment of ACRS aligns with MGM Resorts’ broader objectives to leverage technology for operational improvements while enhancing the overall guest experience across its properties.
